About Brian Ainsley Horn
Brian Horn is an author and co-founder of branding firm, Authority Alchemy. He transforms business owners using the process of “authority marketing.”
More From Brian Ainsley Horn
Chart your social media course and reap the rewards of becoming an influencer.
Small Business Heroes
Remember: Potential customers go on top and established customers on the bottom.
To UFC fans, Conor McGregor is a recognizable name synonymous with fighting success but he also happens to be a very savvy businessman.
By showcasing your position as an authority in your field, you will yield yourself more customers and thus more sales.
Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.