Brian Ainsley Horn
Author and Co-founder of Authority Alchemy
Brian Horn is a best selling author and co-founder of branding firm, Authority Alchemy
. He transforms business owners into celebrity entrepreneurs using the process of “authority marketing”.
Chart your social media course and reap the rewards of becoming an influencer.
Once you learn to approach each sale from using these strategies, you can increase your close rate and your profits.
Remember: Potential customers go on top and established customers on the bottom.
Being a business owner is a lot like being a fighter. It takes guts, determination and a little bit of craziness to be good.
To UFC fans, Conor McGregor is a recognizable name synonymous with fighting success but he also happens to be a very savvy businessman.
By showcasing your position as an authority in your field, you will yield yourself more customers and thus more sales.
Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.
Here is how to get your clients clamoring for more of your product or service.
Starting a Business
While you should always strive to offer high-quality products and great service to your clients, being the best at something can be harder than being the first to arrive to a new category or niche.
As marketing tactics have shifted, entrepreneurs can stop focusing on seeking potential clients and instead concentrate on making them want to come to you.
Employing authority marketing as a strategy to grow your brand and increase your reach as a business has many benefits.
Once seen as an expert in your particular field, it can open up the door for higher paying jobs and other business opportunities that can grow your business and fuel your success.