About Brian T. Anderson
Brian Anderson is chief marketing officer at POPin. He has 25 years of global marketing experience in technology, business-to-business and business-to-consumer markets. He has a proven track record of success in branding, revenue growth, M&A, IPO, as well as multiple key marketing disciplines.
More From Brian T. Anderson
The many project management tools available are useful but don't substitute for healthy culture.
Only strong leadership will convince your team they can tell you problems without being blamed for them.
These tools lack the ability to derive meaningful insights from the interactions between employees and colleagues.
The use of social media cannot succeed unless a company's overall culture embraces the effort.