Brian T. Anderson
CMO of POPin
Brian Anderson is chief marketing officer at POPin. He has more than 25 years of global marketing experience in technology, business-to-business and business-to-consumer markets. He has a proven track record of success in branding, revenue growth, M&A, IPO, as well as multiple key marketing disciplines.
Only strong leadership will convince your team they can tell you problems without being blamed for them.
These tools lack the ability to derive meaningful insights from the interactions between employees and colleagues.
Inspiring Your Team
The use of social media cannot succeed unless a company's overall culture embraces the effort.
Millennials are now the majority of the workforce. Harnessing their particular set of skills is what will drive success for decades to come.
Engage your team and help them see how their work connects to the company's overall vision for the future.
Empathy helps entrepreneurs face down problems with a heightened awareness to inform their decisions.
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© 2017 Entrepreneur Media, Inc.