Brian T. Anderson

Brian T. Anderson

Guest Writer / CMO of POPin

Brian Anderson is chief marketing officer at POPin. He has 25 years of global marketing experience in technology, business-to-business and business-to-consumer markets. He has a proven track record of success in branding, revenue growth, M&A, IPO, as well as multiple key marketing disciplines.

Inspiring Your Team

It Takes More Than Tech to Get Teams to Collaborate Effectively

The many project management tools available are useful but don't substitute for healthy culture.
Employee Morale

Getting Employees to Tell the Whole Truth When You Need to Hear It

Only strong leadership will convince your team they can tell you problems without being blamed for them.
Collaboration Software

Why Corporate Collaboration Tools are Fundamentally Flawed

These tools lack the ability to derive meaningful insights from the interactions between employees and colleagues.
Inspiring Your Team

3 Compelling Reasons to Adapt the Workplace Culture for Social Media

The use of social media cannot succeed unless a company's overall culture embraces the effort.
Millennials

Making the Most of Managing Millennials

Millennials are now the majority of the workforce. Harnessing their particular set of skills is what will drive success for decades to come.
Run a Better Business

The Secret to Operationalizing Engagement

Engage your team and help them see how their work connects to the company's overall vision for the future.
Leadership

A Little Empathy Makes Good Leaders Great

Empathy helps entrepreneurs face down problems with a heightened awareness to inform their decisions.
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