Brooks Bell
Entrepreneur and Leader in Optimization and A/B Testing
Brooks Bell is the founder and CEO of Brooks Bell Inc. She launched the services company in 2003 by combining her study of psychology with a passion for digital design. In doing so, Brooks became a pioneer in bringing the scientific disciplines of A/B testing and optimization to the traditionally subjective field of marketing.
Big Data
How to Lay the Foundation for a Data-Driven Business With A/B Testing
Big Data offers tantalizing opportunities that can be seized with the right tools and culture.