Building a Business
How to Lay the Foundation for a Data-Driven Business With A/B Testing
Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
Brooks Bell is the founder and CEO of Brooks Bell Inc. She launched the services company in 2003 by combining her study of psychology with a passion for digital design. In doing so, Brooks became a pioneer in bringing the scientific disciplines of A/B testing and optimization to the traditionally subjective field of marketing.
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