Cheryl Tan is the founder of Tan Media LLC, a media strategy consulting company based in Virginia Beach, Virginia. Get more media & marketing tips at CherylTanMedia.com.
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It's critical for entrepreneurs to always be focused on building relationships, no matter where they are, or what stage they are in growing a company.
While looking ahead to 2016, don't forget to think about a content marketing plan that will serve to highlight your company's expertise.
This guide is designed to help both sides- the media outlet that needs the stories and you, the entrepreneur who has them.