Chris Miller

Founder and CEO, the Mission Center L3C

Chris Miller is the founder and CEO of internationally renowned social entrepreneurship incubator and accelerator The Mission Center L3C. He is the co-founder of the Washington University Startup Training Lab and a senior lecturer of entrepreneurship at the University of Missouri-St. Louis.

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Marketing

Appeal to Millennials' Minds, Not to Their Hearts

Want to reach younger consumers? Market to their mindset, which is equal parts optimism -- and stark realism about the future.

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