Marketing to Millennials
Appeal to Millennials' Minds, Not to Their Hearts
Want to reach younger consumers? Market to their mindset, which is equal parts optimism -- and stark realism about the future.
Chris Miller
Founder and CEO, the Mission Center L3C
Chris Miller is the founder and CEO of internationally renowned social entrepreneurship incubator and accelerator The Mission Center L3C. He is the co-founder of the Washington University Startup Training Lab and a senior lecturer of entrepreneurship at the University of Missouri-St. Louis.
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