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Ekaterina Walter

Ekaterina Walter

Guest Writer / Author; Speaker; Global Evangelist, Sprinklr

Ekaterina Walter is a Global Evangelist at Sprinklr, a complete social media management platform, based in New York. She is the author of Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg (McGraw-Hill Professional, 2013), co-author of The Power of Visual Storytelling: How to Use Visuals, Video, and Social Media to Market Your Brand (McGraw-Hill Professional, 2014), and she blogs at EkaterinaWalter.com.

Customer Engagement

3 Mistakes That Undermine Using Social Media for Customer Service

In just five years social media has gone from an innovation in customer service to a requirement. Not every company is getting it right.
Take It From The Pros

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
Marketing

7 Ways to Get Bloggers Buzzing About Your Brand

Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Marketing

6 Ways to Get Customers Hooked and Raving About Your Brand

Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
Inspiring Your Team

Lessons about Building a Team from Zuckerberg and Facebook

Facebook's Zuckerberg focuses first on hiring for fit and talent, not the perfect mix of skills.