Eric Samson

Eric Samson

Founder of Group8A

More From Eric Samson

Telecommuting

7 Ways to Make Working Remote Work Better

Telecommuting can blur the boundaries between work and home, to the detriment of both, but it doesn't have to.
Email Marketing

The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere

Email seems so old school, but when you get the essentials right it sizzles.
Ecommerce

5 Tools to Help Your Online Business Realize Its Full Potential

Many online businesses take root using just the basics but once you have traction, it pays to invest in more sophisticated tools.
Social Media

10 of the Dumbest Social Media Blunders Ever

The Internet is an effective means of building your brand slowly or mangling it in a big hurry.
Ecommerce

How Ecommerce Marketers Are Adapting to the Apple Watch

Apple's ballyhooed watch offers new ways to connect with customers, if they allow your brand onto that little screen.
Social Media

5 Strategies for Brands Playing Catch-up on Social-Media Marketing

Going from unknown to a player on social media requires daring and maybe the help of a hired influencer.
Marketing

5 Time-Tested Marketing Strategies for Building a Million-Dollar Business

There is always a lot that can go wrong in a business but a handful of marketing ideas are proven winners, when done right.
Data Analysis

How to Use Analytics to Unlock a Treasure Trove of Information

To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.
Affiliate Marketing

Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt

Online market dynamics have changed over the past several years but marketers largely have not.
Marketing

25 Signs You Need Help Marketing

The less a person knows about marketing, the easier it is to underestimate it's potential to grow the business.
Mobile Marketing

4 Essentials for Capturing and Converting Mobile Shoppers

Mobile devices are surpassing desktops for online shopping. Small screens and slower browsing are challenges marketers need to address.
Money

This Pro Boxer Is a Business Champion

Many professional athletes go broke soon after retirement. Miguel Cotto is doing things differently.
Marketing

How to Sell Your Company on the Importance of Marketing in 3 Simple Steps

When sales are robust, marketing seems a luxury but no company achieves all that it can without selling itself.
Crowdfunding

When Crowdfunding Goes Wrong, But the Product Is Just Right

Read about two high-potential products that failed on Kickstarter but still proved themselves to be the "comeback kids."
Website Traffic

5 Ways to Boost Your Conversion Rates and Supercharge Web Sales

Transform your ho-hum website into a high-performance sales engine.