About Gabrielle Boko
Gabrielle Boko is the executive vice president of marketing at Irvine, California-based Sage North America, which provides software to small and medium-sized businesses.
More From Gabrielle Boko
Ready For Anything
What Makes Startups Succeed When 40 Percent Fail?
A recent poll of entrepreneurs reports that advisors, work/life balance and a business plan are all absolute musts for success.
Advertising
5 Lessons From Mostly Safe Super Bowl Ads
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Viral Marketing
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge
Keep your audience entertained with a video or photo that they want to see.
Small Business Heroes
5 Places to Look on Social Media for New Business Ideas
For entrepreneurs looking to dive into the startup world, turn to social media for brainstorming new venture concepts.