Gail Goodman

Gail Goodman

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

Marketing Bootcamp

Use the 3 C's of Communication

Keep your customers and stand out in the crowd by sending customers a message they'll remember.
Marketing Bootcamp

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
Marketing Bootcamp

No Better Time for E-Mail Marketing

What do the best franchise owners know about online marketing that you need to know, too?
Marketing Bootcamp

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Marketing Bootcamp

Cultivate Stronger Customer Bonds

4 ways to market effectively in a downturn and maximize customer feedback.
Ready To Launch

A Business That Succeeds With E-mail Marketing

Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Marketing Bootcamp

Keep Your Customers Reading

8 tips for developing e-newsletters that have interesting and relevant content for readers
Ready To Launch

Small Businesses Succeed with E-mail Marketing

These 3 entrepreneurs used e-newsletters for a cheaper, faster and more effective marketing campaign.
Marketing Bootcamp

9 Tips for E-mail Marketing Design

In today's visual world, good design is a must. Here's what you need to create e-mails that look great and get results.
Marketing Bootcamp

Grow Your Biz--From eBay and Beyond

E-businesses have great opportunities--and steep competition. Develop lasting customer relationships with these e-mail marketing tactics so your first sale isn't your last.
Marketing Bootcamp

Marketing Your Home Based Biz

Even if it's the only thing you do to promote your home based business, e-mail marketing will get you repeat business and referrals without breaking the bank.
Marketing Bootcamp

E-mail Marketing Resolutions

Implement these 5 goals for a great new year of e-mail marketing.
Marketing Bootcamp

This Holiday, Say It With an E-Card

Here are 10 creative holiday e-mail card ideas.
Marketing Bootcamp

Making It to the Inbox

6 steps to better e-mail deliverability
Marketing Bootcamp

Building Your E-mail List

Here's how to build your e-mail list and develop creative ideas.