San Francisco-based Geoff McQueen is the founder and CEO of AffinityLive, a company that creates cloud-based email automation, customer-relationship management, project management, service and billing software for the professional service sector. Prior to founding AffinityLive, McQueen created a digital agency in Australia.
Elite performers -- whether fighter pilots, actors or athletes -- spend time visualizing processes, ticking off items on checklists and predicting obstacles, all in their mind.
'Under-promise and over-deliver' is a hallmark of successful service delivery. Yet businesses that consistently go too far above and beyond the scope of work risk damage to their bottom line