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You'll get much better results improving your service that you will cutting your prices.
When they say it costs too much they are politely saying you haven't convinced them it's worth the money.
Asking the customer strategic questions during your presentation will tell you what it takes to close the deal.
You're really a sales professional when every word you exchange with the client is a step toward to closing the deal.
Firing 20 percent of your sales team really motivates the remaining 80 percent.