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Greg Shugar

Greg Shugar

Guest Writer / Co-Founder of Thread Experiment

Greg Shugar is Co-Founder of Thread Experiment, the world’s first brand of home bedding dedicated to men. Greg originally founded The Tie Bar and grew it into a $20 million business before a private-equity firm acquired the brand. Greg is now CEO of Shugar Consulting, which specializes in helping new retail brands emerge in the ecommerce and wholesale space. He also regularly speaks on topics related to entrepreneurship and teaches an Entrepreneurship Bootcamp course at Florida Atlantic University. Prior to launching Thread Experiment and The Tie Bar, Shugar was a practicing attorney in Chicago for eight miserable years.

More From Greg Shugar

Facebook Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
China

The Pros and Cons of Manufacturing in China

With economic turmoil overseas and controversy in the election rhetoric, China is in the cross hairs. But it is still a good place to do business, under the right circumstances.
Ready for Anything

Your Brand Is Not Too Good For That

You should be selling your brand everywhere. After all, that's where the customers are.
Starting a Business

Why the Second Time Isn't So Easy Either

Even when your first business thrived, there's no guarantee the second one will enjoy the same success. But the work is worth it.
Starting a Business

Get Your Product Figured Out First

So many entrepreneurs make the same mistake: Focusing on the wrong things without figuring out the product they plan to sell.
Branding

Your New Brand Should Be an Extension of Yourself

As an entrepreneur, you will no doubt be handling the shape of your company's brand. So where better to start than with you?
Leadership

Stop Pretending and Just Be Yourself

People want to meet the real you. And they want to do business with the real you.
Starting a Business

Stop Being Such a Tight Wad. Invest In a Great Website.

Spending money on a beautifully designed, fully capable website is no longer a luxury if you're looking to launch or grow any ecommerce business in 2015.
Startups

2 Things Entrepreneurs Should Not Worry About

You will find yourself answering "I don't know" to two questions. And that's quite OK.
Entrepreneurship

Are You Serious About Becoming An Entrepreneur?

There are four types of people who talk about being entrepreneurs. Most never become one. Here's how to see if you're serious.
Brands

The Top 1 Reason Your Brand's Revenue Is Declining

If you've tasted success and now have lost it, it usually comes down to one thing.
Social Media Marketing

Hey, Social-Media Marketers, Shut Up Already

When you're hanging out, the last thing you want to hear about is business.