Harry Red

It doesn't matter how great your product is -- if you can't sell it, you'll never be able to make it.

Three tips to make your venture deals safer.

Instant failure would be better than a long and slow demise from diminishing returns.

There are so many unknowns when you launch a business that mostly what you think will happen doesn't. That's just something else you have to factor in.

Pick the right customers, tune into their existing conversations, and embrace a deeper calling you resonate with.

Play the long game starting the day you launch.