Hernan Tagliani

Hernan Tagliani

Guest Writer
President of The Group Advertising

About Hernan Tagliani

Hernan Tagliani, president of The Group Advertising, is a Hispanic communications expert, business speaker and author of The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant.

More From Hernan Tagliani

3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers
Hispanic

3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers

Attracting Hispanic customers can prove a huge boon for your small business moving forward.
4 min read
3 Strategic Pillars to Build Loyalty With a Hispanic Audience
Hispanic

3 Strategic Pillars to Build Loyalty With a Hispanic Audience

A Dr. Pepper executive reveals the importance of being culturally relevant.
5 min read
4 Successful Ways Businesses Need to Adapt to a Growing Hispanic Demographic
Customer Loyalty

4 Successful Ways Businesses Need to Adapt to a Growing Hispanic Demographic

Make sure your brand and message is inclusive.
4 min read
How to Increase Your Return on Investment With Hispanic Markets
Marketing Strategies

How to Increase Your Return on Investment With Hispanic Markets

Why you should consider Hispanic customers as a vital part of your future sales strategy.
4 min read
6 Reasons Corporate America Misses Out on Trillions of Hispanic Dollars
Marketing

6 Reasons Corporate America Misses Out on Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.
6 min read

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