Hernan Tagliani

President of The Group Advertising

Hernan Tagliani, president of The Group Advertising, is a Hispanic communications expert, business speaker and author of The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant.

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Growing a Business

U.S. Hispanic Consumers: A Demographic Revolution in the Corporate World

COVID-19 taught us the importance of proper planning, market research and, most importantly, having a deeper understanding of the consumers we serve.

Growing a Business

3 Marketing Tips to Regain Your Momentum

The pandemic has changed the way we shop, work and engage with brands. Don't let your business get left behind.

Estrategias de crecimiento

3 consejos de marketing para recuperar su impulso

La pandemia ha cambiado la forma en que compramos, trabajamos y nos relacionamos con las marcas. No deje que su negocio se quede atrás.


3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers

Attracting Hispanic customers can prove a huge boon for your small business moving forward.

Growing a Business

3 Strategic Pillars to Build Loyalty With a Hispanic Audience

A Dr. Pepper executive reveals the importance of being culturally relevant.

Growing a Business

4 Successful Ways Businesses Need to Adapt to a Growing Hispanic Demographic

Make sure your brand and message is inclusive.

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