About Hernan Tagliani
Hernan Tagliani, president of The Group Advertising, is a Hispanic communications expert, business speaker and author of The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant.
More From Hernan Tagliani
Demographics
U.S. Hispanic Consumers: A Demographic Revolution in the Corporate World
COVID-19 taught us the importance of proper planning, market research and, most importantly, having a deeper understanding of the consumers we serve.
Hispanic
3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers
Attracting Hispanic customers can prove a huge boon for your small business moving forward.
Hispanic
3 Strategic Pillars to Build Loyalty With a Hispanic Audience
A Dr. Pepper executive reveals the importance of being culturally relevant.
Customer Loyalty
4 Successful Ways Businesses Need to Adapt to a Growing Hispanic Demographic
Make sure your brand and message is inclusive.
Marketing Strategies
How to Increase Your Return on Investment With Hispanic Markets
Why you should consider Hispanic customers as a vital part of your future sales strategy.
Marketing
6 Reasons Corporate America Misses Out on Trillions of Hispanic Dollars
How businesses can target one of the fastest-growing markets in America.