About Hernan Tagliani
Hernan Tagliani, president of The Group Advertising, is a Hispanic communications expert, business speaker and author of The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant.
More From Hernan Tagliani
Attracting Hispanic customers can prove a huge boon for your small business moving forward.
A Dr. Pepper executive reveals the importance of being culturally relevant.
Make sure your brand and message is inclusive.
Small Business Heroes
Why you should consider Hispanic customers as a vital part of your future sales strategy.
How businesses can target one of the fastest-growing markets in America.