Hernan Tagliani

Hernan Tagliani

Entrepreneur Leadership Network Writer
President of The Group Advertising

About Hernan Tagliani

Hernan Tagliani, president of The Group Advertising, is a Hispanic communications expert, business speaker and author of The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant.

More From Hernan Tagliani

Demographics

U.S. Hispanic Consumers: A Demographic Revolution in the Corporate World

COVID-19 taught us the importance of proper planning, market research and, most importantly, having a deeper understanding of the consumers we serve.
Hispanic

3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers

Attracting Hispanic customers can prove a huge boon for your small business moving forward.
Hispanic

3 Strategic Pillars to Build Loyalty With a Hispanic Audience

A Dr. Pepper executive reveals the importance of being culturally relevant.
Marketing Strategies

How to Increase Your Return on Investment With Hispanic Markets

Why you should consider Hispanic customers as a vital part of your future sales strategy.
Marketing

6 Reasons Corporate America Misses Out on Trillions of Hispanic Dollars

How businesses can target one of the fastest-growing markets in America.