About Hernan Tagliani
Hernan Tagliani, president of The Group Advertising, is a Hispanic communications expert, business speaker and author of The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant.
More From Hernan Tagliani
Hispanic
3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers
Attracting Hispanic customers can prove a huge boon for your small business moving forward.
Hispanic
3 Strategic Pillars to Build Loyalty With a Hispanic Audience
A Dr. Pepper executive reveals the importance of being culturally relevant.
Customer Loyalty
4 Successful Ways Businesses Need to Adapt to a Growing Hispanic Demographic
Make sure your brand and message is inclusive.
Small Business Heroes
How to Increase Your Return on Investment With Hispanic Markets
Why you should consider Hispanic customers as a vital part of your future sales strategy.
Marketing
6 Reasons Corporate America Misses Out on Trillions of Hispanic Dollars
How businesses can target one of the fastest-growing markets in America.