James Pass is an entrepreneur, international brand consultant and accomplished graphic designer, with 20 years of global branding experience. Since relocating to Dubai in the 1990s, he’s worked with many international branding agencies, including Fitch and Landor Associates, developing a reputation as a leading creative force in the business world. In late 2012, James noticed a shortage of branding services for entrepreneurs and startups in the MENA region. The market was saturated by large design agencies with a predominantly corporate focus, which lacked the commercial sensitivity required for a bourgeoning business. In a bid to fill this gap, and enable start-up companies to build brands from scratch, JPd was born.