Jana Matthews is the ANZ Chair in Business Growth, Professor, and Director of the Australian Centre for Business Growth at the University of South Australia’s Business School. She has a doctorate from Harvard, has founded five companies, and was on the founding team of the Kauffman Foundation’s Centre for Entrepreneurial Leadership. Matthews is an expert on entrepreneurial leadership and business growth, has written eight books, and designed award-winning programs that teach CEO’s and executives how to lead and manage growth companies. She was selected as one of the most influential women in Australia in AFR and QANTAS100 Women of Influence Awards 2018.
About Jana Matthews
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Taking an opponent's piece can open up an opportunity for you to strike deep in their territory, just like winning a big contract can negatively impact your competitors.
Look beyond bank loans, and friends and family
It's surprising that more people, especially salespeople, haven't yet figured out that women account for 85 percent of all purchases and drive 70-80 percent of all consumer spending
The trick is to find that subset of customers who are eager to buy your product or service, make it easy for them to buy, and easy to tell others about it
Selling a Business
Don't just follow your instincts; lawyers, accountants and business advisers have an important role to play
More communication occurs through body language than words
Most companies grow by re-investing profits, but sometimes the gains cannot support the magnitude of the investment needed to expand rapidly
If you want to win at the game of business, you need both a good offense (sales) and a good defence (profitability)