Karl Hougaard

Karl Hougaard

Founder and Managing Partner of Trade License Zone

About Karl Hougaard

As Founder and Managing Partner of Trade License Zone Karl ensures the company practices what it preaches, delivering an exceptional customer experience that sets Trade License Zone apart among business setup operators in the region. Karl started his career as a senior manager with Primovie, the Cinema Operations arm of Primedia LTD in South Africa, which saw him relocate to Dubai in 2001 as part of the group’s global expansion plans. During his almost two decade tenure in the United Arab Emirates, he most recently headed up Virtuzone as its CEO, and prior to that he held senior management positions in some of the region’s largest media firms, including ITP Media Group and Dubizzle.com.   


More From Karl Hougaard


Learn From The Greatest: Marketing Tips From Industry Giants

For entrepreneurs wanting to take their company into the big league, there is much you can learn from those who have already made it.

Sales Statistics: Focus On Those That Matter

As salespeople we are surrounded by statistics (quotas, volumes, margins, targets and others), and these influence our own and other people's perceptions of our success.
Growth Strategies

Battling The Odds: Startup Success By The Numbers

Find out how to scale up and become a high-growth business in the MENA region.

Seven Key Qualities To Look For When Hiring Great Salespeople

When you're hiring salespeople, you need to make sure you put them through a stringent qualifying process. You want to find candidates with the qualities to get results even under difficult conditions.
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Seven Things Salespeople Get Wrong (And How To Fix Them)

Salespeople and managers need to work together to move from random, ad hoc preparation to a more "dynamic" approach.

The Six Worst Sales Excuses You'll Ever Hear

I've heard them all and you probably have as well.
Sales Strategies

The How-To: Going The Extra Mile For Sales

Success in sales, perhaps more than any other job role, comes from the sheer effort that the salesperson puts in.

How To Become More Likeable In The Business World

To be successful in business, do you have to have a likeable personality?
Sales Strategies

Five Common Sales Mistakes To Avoid As A Startup

While it is hard to rank tasks according to importance at a startup, we have to look at early sales success as key not just to growth, but to survival as well.

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