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Kevin Allen

Kevin Allen

More From Kevin Allen

Marketing

3 Big Milestones in the Development of Twitter 'Language'

The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
Small Business Heroes

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
Marketing

How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.
Marketing

What Your Company Logo Says About Your Brand (Infographic)

In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
Marketing

How One Business Fulfilled a Ridiculous Customer Request

A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
Marketing

The 10 Essentials of Facebook Etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
Marketing

How You Can Get More Retweets on Twitter (Infographic)

You've built a following, but are your fans relaying your message? Here are some tips that can help.
Ready For Anything

Are the Days of Hiring Unpaid Interns Numbered?

A recent court ruling in favor of two former 20th Century Fox interns could set a precedent for other industries.
Marketing

The 10 Essentials of Twitter Etiquette

Consider this list of dos and don'ts when marketing your business on the popular microblog.
Marketing

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
Marketing

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
Technology

Flowers or Gadgets: Which Is the Best Mother's Day Gift?

Some moms want roses. Other moms would prefer an iPad.
Marketing

5 Easy Ways to Optimize Social Media Marketing for Mobile

Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
Technology

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
Marketing

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.