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Kevin Allen

Kevin Allen

More From Kevin Allen

Snapchat

How Brands Can Win With Snapchat

Tips for pros wondering how to use the social media app effectively.
SEO Tips

7 Marketing Alternatives to SEO (Infographic)

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Content Marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
Social Media

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.
Social Media Marketing

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
Twitter Marketing

How to Maintain a Well-Balanced Twitter Feed (Infographic)

According to this infographic, there are five key elements to a robust brand account. Does yours have all five?
Email Marketing

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Facebook Marketing

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
Facebook Marketing

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
PR

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Marketing

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Growth Strategies

The Ultimate Social Media Guide to Getting a Job (Infographic)

Increasingly, employers are checking out social media profiles -- and not just to find potentially incriminating photos of job applicants.
Marketing

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Marketing

The Top Visual Design Trends for 2014 (Infographic)

Witches, beards and Instagram will dominate the year to come.
Marketing

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.