7 Marketing Alternatives to SEO (Infographic) There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.

By Kevin Allen

This story originally appeared on PR Daily

Search engine optimization doesn't have to require hefty expenditures. You can boost your company's visibility on the web with a strategic, multi-faceted approach.

The great thing about this digital age is that we don't have to wait for someone else to tell our story. Think of your organization not only as a provider of goods and services, but also as its own best content generator.

This fantastic infographic gives some tips to help you consider some alternatives to spending your marketing budget on SEO:

Why You Should Never Cross Your Arms Again

Kevin Allen is a contributor to PR Daily.

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