Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic) Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.

By Kevin Allen

This story originally appeared on PR Daily

Is there someone in your organization that doesn't quite understand the power of content marketing?

A new infographic from Content+ is one of the best I've seen at laying out how effective and important a solid content marketing strategy can be for a company.

Social media content has the power to boost sales, improve public perception, increase searchability and so much more.

For the full picture, check out the infographic below and share with that special someone who just doesn't get it yet:

Click to Enlarge+
Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)
Wavy Line

Kevin Allen is a contributor to PR Daily.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Growing a Business

How Embracing Your Inner Artist Skyrockets Your Business Success

Here's how engaging in an artistic outlet benefits business leaders.


How to Effectively Utilize Video in Your Franchise Brand's Marketing Strategy

Knowing where to focus your effort will help you in many ways.

Science & Technology

How AI Is Transforming the Accounting Industry — and What the Future Will Look Like

It's time to harness the power of AI and transform bookkeeping.

Business News

'I'm Not a Very Good Businessman': Kevin Costner Is Risking a Ton of His Own Money on New Project

The "Yellowstone" star discussed how he bankrolled his new epic movies — and his accountant isn't happy.

Business News

California Colleges Are Flooded With 'Ghost Students' Attempting to Steal Financial Aid

About 20% of applications for California community colleges are fraudulent, according to the State Chancellor's Office.