About Kian Bakhtiari
Kian Bakhtiari is the founder of The People, a change agency which helps brands grow by aligning their marketing objectives with the UN’s Sustainable Development Goals. He is passionate about using the power of creativity for good.
More From Kian Bakhtiari
Doing good has become the ultimate competitive advantage for brands in the 21st century.
By placing too much emphasis on what's next, companies risk overlooking and undervaluing the things that remain constant.
A new generation of consumers are choosing to engage with the brands that share their values and beliefs.