Kian Bakhtiari

Founder at The People

Kian Bakhtiari is the founder of The People, a change agency which helps brands grow by aligning their marketing objectives with the UN’s Sustainable Development Goals. He is passionate about using the power of creativity for good.

Latest

Marketing

7 Reasons People Hate Your Ads -- and What to Do About It

Accepting these hard truths will help you create better, more effective ad campaigns.

Branding

Brand Activism: Turning Your Purpose Into Action

Doing good has become the ultimate competitive advantage for brands in the 21st century.

Thought Leaders

3 Human Traits That Haven't Changed for the Last 10,000 Years

By placing too much emphasis on what's next, companies risk overlooking and undervaluing the things that remain constant.

Branding

Young People Will Reward Brands That Take a Stand

A new generation of consumers are choosing to engage with the brands that share their values and beliefs.

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