Kian Bakhtiari
Bio
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Latest
7 Reasons People Hate Your Ads -- and What to Do About It
Accepting these hard truths will help you create better, more effective ad campaigns.
Brand Activism: Turning Your Purpose Into Action
Doing good has become the ultimate competitive advantage for brands in the 21st century.
3 Human Traits That Haven't Changed for the Last 10,000 Years
By placing too much emphasis on what's next, companies risk overlooking and undervaluing the things that remain constant.
Young People Will Reward Brands That Take a Stand
A new generation of consumers are choosing to engage with the brands that share their values and beliefs.
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