Loredana Matei is the founder and Executive Director of Jensen Matthews, a PR agency based in Dubai. Loredana is an international communications professional with 11 years of experience in Europe, Middle East and Asia.
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In a rather optimistic prediction, 2018 may be the year when the press release will slowly die under the knife of a story-driven audience.
Communication is the most used and the most common business tool we all have access to, and it is the unofficial way to make or break our deals.