Lou Casale

Lou Casale

VIP Contributor
Head of Communications at Hiscox USA

About Lou Casale

Lou Casale is an accomplished marketing expert who helps companies express their purpose, mission and value. He is a frequent speaker and columnist on marketing, corporate communications and public relations. Casale is the head of communications for Hiscox USA.

More From Lou Casale

Starting a Business

6 Steps to Turn Your Side Hustle Into a Small Business

Starting a business can feel overwhelming, but these steps break it down into a manageable process that will transform your dream into a reality.
Email Marketing

4 Things My Inbox Taught Me About the Type of Email Content That Gets Your Attention

Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren't getting quickly sent to the junk folder.
Onboarding

The One Person All New Employees Should Get to Know During Their First Week on the Job

Onboarding is critically important to setting new employees up for success.
Interviews

5 Steps to Help You Prepare for a Challenging Press Interview

The next time you are confronted with a press interview that could go wrong, follow these simple steps to deliver the right message
Sales Strategies

If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale

Here's the one thing you can do to move beyond a quick sale and into a long-term partnership.
Small Business Heroes

3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers.
Communication Strategies

Engage and Inspire Your Team by Talking to Them Outside of Formal Settings

There are a number of ways senior leadership can connect and engage with employees beyond the normal flow of executive communications.
Public Relations

4 Easy Ways to Get Publicity for Your Business

Leverage these simple PR tactics to generate awareness and buzz.
Communication

The Top Overlooked Communication Skill of Great Leaders

Having meaningful conversations with your employees is critical to your company's success.
Reputation Management

7 Steps to Take When Preparing a Corporate Apology

If your company makes a mistake, there are important steps you should take to ensure you are saying the right things, the right way.