About Lou Casale
Lou Casale is an accomplished marketing expert who helps companies express their purpose, mission and value. He is a frequent speaker and columnist on marketing, corporate communications and public relations. Casale is the head of communications for Hiscox USA.
More From Lou Casale
Starting a Business
Starting a business can feel overwhelming, but these steps break it down into a manageable process that will transform your dream into a reality.
Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren't getting quickly sent to the junk folder.
Onboarding is critically important to setting new employees up for success.
The next time you are confronted with a press interview that could go wrong, follow these simple steps to deliver the right message
Here's the one thing you can do to move beyond a quick sale and into a long-term partnership.
There are a number of ways senior leadership can connect and engage with employees beyond the normal flow of executive communications.
Leverage these simple PR tactics to generate awareness and buzz.
Having meaningful conversations with your employees is critical to your company's success.
If your company makes a mistake, there are important steps you should take to ensure you are saying the right things, the right way.