Lou Casale
Bio
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Latest
6 Steps to Turn Your Side Hustle Into a Small Business
Starting a business can feel overwhelming, but these steps break it down into a manageable process that will transform your dream into a reality.
4 Things My Inbox Taught Me About the Type of Email Content That Gets Your Attention
Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren't getting quickly sent to the junk folder.
The One Person All New Employees Should Get to Know During Their First Week on the Job
Onboarding is critically important to setting new employees up for success.
5 Steps to Help You Prepare for a Challenging Press Interview
The next time you are confronted with a press interview that could go wrong, follow these simple steps to deliver the right message
If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale
Here's the one thing you can do to move beyond a quick sale and into a long-term partnership.
3 Strategies to Reinvent Your Marketing and PR Playbook
Spark new interest in your brand among new and current customers.
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