Lou Casale

Entrepreneur Leadership Network Writer
Head of Communications at Hiscox USA

Lou Casale is an accomplished marketing expert who helps companies express their purpose, mission and value. He is a frequent speaker and columnist on marketing, corporate communications and public relations. Casale is the head of communications for Hiscox USA.

Latest

Starting a Business

6 Steps to Turn Your Side Hustle Into a Small Business

Starting a business can feel overwhelming, but these steps break it down into a manageable process that will transform your dream into a reality.

Marketing

4 Things My Inbox Taught Me About the Type of Email Content That Gets Your Attention

Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren't getting quickly sent to the junk folder.

Leadership

The One Person All New Employees Should Get to Know During Their First Week on the Job

Onboarding is critically important to setting new employees up for success.

Leadership

5 Steps to Help You Prepare for a Challenging Press Interview

The next time you are confronted with a press interview that could go wrong, follow these simple steps to deliver the right message

Business Process

If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale

Here's the one thing you can do to move beyond a quick sale and into a long-term partnership.

Marketing

3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers.

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