Mark Lancaster
Bio
Mark Lancaster is CEO of SDL in Maidenhead, England, providing web content management, analytics, social intelligence, campaign management and translation services. It helps organizations leverage data-driven insights to understand what customers want, orchestrate relevant content and communications and deliver engaging and contextual experiences across languages, cultures, channels and devices.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Customer Experience Should Not Be the Job of Just One Person
Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.
More Authors You Might Like
-
Ben Angel
Entrepreneur Network Contributor
-
Apu Pavithran
CEO
-
Kerry Chen
Chairman of the Board & CEO of ATRenew, Inc.
-
Amanda Breen
Senior Features Writer
-
Ken Gosnell
Founder of CEO Experience
-
Cynthia Kay
A small business leader for over 35 years.