Mark Lancaster


Mark Lancaster is CEO of SDL in Maidenhead, England, providing web content management, analytics, social intelligence, campaign management and translation services. It helps organizations leverage data-driven insights to understand what customers want, orchestrate relevant content and communications and deliver engaging and contextual experiences across languages, cultures, channels and devices.


Growing a Business

Customer Experience Should Not Be the Job of Just One Person

Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.

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