Mark Lancaster
Bio
Mark Lancaster is CEO of SDL in Maidenhead, England, providing web content management, analytics, social intelligence, campaign management and translation services. It helps organizations leverage data-driven insights to understand what customers want, orchestrate relevant content and communications and deliver engaging and contextual experiences across languages, cultures, channels and devices.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Customer Experience Should Not Be the Job of Just One Person
Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.
More Authors You Might Like
-
Cynthia Kay
A small business leader for over 35 years.
-
Arthur Wang
Founder and CEO of Fud, Inc.
-
Entrepreneur Store
Account Manager
-
Blake Johnson
Los Angeles entrepreneur & investor
-
Apu Pavithran
CEO
-
Shawn Cole
Headhunter
-
Ken Gosnell
Founder of CEO Experience