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Mark Lancaster

Mark Lancaster

Guest Writer / CEO of SDL

Mark Lancaster is CEO of SDL in Maidenhead, England, providing web content management, analytics, social intelligence, campaign management and translation services. It helps organizations leverage data-driven insights to understand what customers want, orchestrate relevant content and communications and deliver engaging and contextual experiences across languages, cultures, channels and devices.

More From Mark Lancaster

Customer Experience

Customer Experience Should Not Be the Job of Just One Person

Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.