Mark Lancaster
CEO of SDL
Mark Lancaster is CEO of SDL in Maidenhead, England, providing web content management, analytics, social intelligence, campaign management and translation services. It helps organizations leverage data-driven insights to understand what customers want, orchestrate relevant content and communications and deliver engaging and contextual experiences across languages, cultures, channels and devices.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Customer Experience Should Not Be the Job of Just One Person
Structure your organization so that responsibility for overseeing consumer interactions is shared across the whole company.
More Authors You Might Like
-
Emily Rella
Senior News Writer
-
Frances Dodds
Deputy Editor of Entrepreneur
-
Kerry Chen
Chairman of the Board & CEO of ATRenew, Inc.
-
Sherin Shibu
News Reporter
-
Amanda Breen
Senior Features Writer
-
Kristel Bauer
Founder of Live Greatly, Corporate Wellness Expert
-
Entrepreneur Store
Entrepreneur Store