Franchise Consultant for Start-Up and Established Franchisors
Mark Siebert is the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur 2016) is now available for pre-order at all book retailers.
The single most important aspect of your business plan are the fees you charge your franchisees. Discover how to charge enough on the initial fee and royalties to make money without scaring away potential franchisees.