Mark Siebert

Mark Siebert

Franchise Consultant for Start-Up and Established Franchisors
Mark Siebert is the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur 2016) is now available for pre-order at all book retailers.
Franchise Fees: The Money Question That Can Make or Break Your Franchise
Franchises

Franchise Fees: The Money Question That Can Make or Break Your Franchise

The single most important aspect of your business plan are the fees you charge your franchisees. Discover how to charge enough on the initial fee and royalties to make money without scaring away potential franchisees.
How to Choose the Best Structure for Your Franchise Company
Franchises

How to Choose the Best Structure for Your Franchise Company

Learn the pros and cons of each franchise structures offers so you can pick the one that will work best for you.
Beyond Franchising: 6 Ways to Expand Your Business
Franchises

Beyond Franchising: 6 Ways to Expand Your Business

Before you decide to franchise your business, check out these six other ways to grow your company.
Should You Open a Second Location Before You Franchise Your Business?
Franchises

Should You Open a Second Location Before You Franchise Your Business?

A franchising expert weighs in on the question.
The 2 Most Important Steps in Deciding If Franchising Is a Good Fit for You
Franchises

The 2 Most Important Steps in Deciding If Franchising Is a Good Fit for You

Although you might be able to make a profitable go of it, franchising isn't for everyone. Here's what to consider before you jump in.
The Acid Test: Will Franchising Your Business Be Profitable or Not?
Franchises

The Acid Test: Will Franchising Your Business Be Profitable or Not?

Don't jump into the franchising field until you've determined if both you and your franchisees can turn a profit.
Is Your Business Franchisable?
Franchises

Is Your Business Franchisable?

Before you decide to franchise your business, take a look at these factors that make a business a good candidate for cloning.
The 4 Disadvantages of Franchising
Franchises

The 4 Disadvantages of Franchising

Franchising isn't right for everyone. Take a look at our rundown of the drawbacks of franchising your business.
The 9 Advantages of Franchising
Franchises

The 9 Advantages of Franchising

Is franchising right for you? Get the skinny on the nine things franchising offers that may benefit your business.
The Rules and Regulations of Being a Franchisor
Franchises

The Rules and Regulations of Being a Franchisor

Before you can decide if you should franchise your business, read this to find out exactly what you're getting yourself into.
Is Franchising the Best Option?
Franchises

Is Franchising the Best Option?

A growing company looking to bulk up its distribution channels has other options besides franchising. Here's a list.
Would a Franchisor Make a Good President?
Franchises

Would a Franchisor Make a Good President?

GOP candidates Mitt Romney and Herman Cain both have franchise-industry experience. Columnist Mark Siebert looks at what a franchisor could bring to the White House.
Is My Business Ready to Franchise?
Franchises

Is My Business Ready to Franchise?

If you're looking to expand, franchising can be ideal -- as long as you've got these six basics covered.
How Your Franchisees Can Be Your Best Sales People
Franchises

How Your Franchisees Can Be Your Best Sales People

If your system is performing, your best marketing reps are your franchisees.
How to 'Reverse Engineer' Franchise Success
Franchises

How to 'Reverse Engineer' Franchise Success

If you're planning to start a franchise with the aim of selling it one day, you'll need to plan ahead with your end goal in mind. Here's advice that can help get you started.

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