Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.
Buying a Franchise
Never Buy a Franchise Without Researching These 5 Sources
Once you've narrowed your franchise choices to a few – or a few dozen – it's time to investigate these informational options.
Franchise 500
Which Franchise is Right For You? Follow These Steps
In this excerpt from The Franchisee Handbook, by iFranchise Group CEO Mark Siebert, learn how to narrow the field to boost your chances of success
Starting a Franchise Business
6 Risk Factors You Need to Consider Before Purchasing a Franchise
Don't lay down any cash until you've carefully evaluated the most common risks you might face when buying a franchise.
Franchise
3 Reasons Buying a Franchise Might Be Better Than Starting Your Own Business
If you're thinking about buying a franchise operation, here are three key benefits of buying into franchise opportunities.
Franchises
9 Factors to Consider When Choosing a Franchise Attorney
You need experienced legal counsel when launching your franchise so you can get started on the right foot. These tips will help you choose wisely.
Franchises
The Key to Working Well With Your Franchisees
To create a business relationship that's a win-win for both sides, you must communicate with your franchisees. Follow these tips.
Franchises
3 Unique Ways to Sell Franchises
When it comes to franchise sales, there are several alternative approaches you can take as a new franchisor. Get an inside look at each strategy.
Franchises
The ABCs of Franchise Discovery Days
Find out what you need to do on Discovery Day to determine if you and your potential franchisee are a good match.
Franchises
3 Ways to Qualify Your Franchise Prospects
Use these factors to choose the franchisees who are the best fit for your business.
Franchises
The Most Difficult Aspect of Franchising
Would you be able to turn down $40,000? You'll have to, if you want your franchise to succeed
Franchises
The 2 Key Sources of Prospective Franchisees You Haven't Considered
If you're not tapping these networks, you're missing out on two important sources of people who may be interested in your franchise.
Marketing
The 4 Essential Elements of a Franchise Marketing Plan
If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
Marketing
The 5 Key Elements That Will Help You Sell Franchises
Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
Franchise
How Much Ongoing Support -- and What Kinds -- Should You Provide to Your Franchisees?
Learn the type of support you should provide to help ensure your franchisees' success.
