Mark Siebert

Entrepreneur Leadership Network® VIP
Franchise Consultant for Start-Up and Established Franchisors

Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.

Latest

Franchise

Franchise Legalese Defined — A Deep Dive Into Franchising Definitions

Before you can decide if you should franchise, find out exactly what you're getting yourself into.

Franchise

When's the Best Time to Use AI in Your Franchise? The Choice Is Clear.

It's no longer a question of if or when to implement artificial intelligence in training, recruiting and marketing programs, but rather what it has already cost you if you haven't.

Franchise

This Key Tip is the Secret to Successful Franchise Sales

Selling a franchise requires a detailed but vital series of candidate assessments, as well as the wisdom to know when to walk away.

Business News

The Real Cost of Franchising Your Business

Franchising can be a low-cost way to expand your brand — but it's not no cost. Here's what to keep in mind.

Franchise

Understanding the Basics of Franchising Your Business

Is franchising right for you? Unlock your business's potential and learn where to start.

Franchise

Looking to Figure Out How Much You'll Make as a Franchisee? Consider These Factors.

There are some important clues you can track down before deciding if owning a given franchise location will give you the financial payout you're hoping for.

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