Franchise Consultant for Start-Up and Established Franchisors
Mark Siebert is the CEO of the
, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book
Franchise Your Business : The Guide to Employing the Greatest Growth Strategy Ever
(Entrepreneur 2016) is now available for pre-order at all book retailers.
A consultant shares what really matters.
You need experienced legal counsel when launching your franchise so you can get started on the right foot. These tips will help you choose wisely.
To create a business relationship that's a win-win for both sides, you must communicate with your franchisees. Follow these tips.
When it comes to franchise sales, there are several alternative approaches you can take as a new franchisor. Get an inside look at each strategy.
Find out what you need to do on Discovery Day to determine if you and your potential franchisee are a good match.
Use these factors to choose the franchisees who are the best fit for your business.
Would you be able to turn down $40,000? You'll have to, if you want your franchise to succeed
If you're not tapping these networks, you're missing out on two important sources of people who may be interested in your franchise.
If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
Before you begin your marketing efforts, be sure you understand what it is you're selling, who you're selling it to, and why they should be interested in buying your franchise.
Learn the type of support you should provide to help ensure your franchisees' success.
A strong training program can ensure that your franchisees and their employees follow your methods and rules. Here's what you need to include.
For most successful franchisors, quality control is at the heart of franchisee success. Find out what elements need to be top quality if you want to succeed.
Find out what typical legal potholes you could run into as a franchisor, so you can better protect yourself and your company.
Although an experienced franchise attorney can help you craft a complete document, as the franchisor, it helps to know what your document should outline.
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© 2017 Entrepreneur Media, Inc.