Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.
About Mark Siebert
Books By Mark Siebert
More From Mark Siebert
Franchise 500
How Franchisees and Franchisors Can Master Their Relationship
Building a strong partnership is step one toward shared success.
Franchise Buying Guide
Why These 3 Advisors Paid to Say 'No' Are Your Best Allies When Buying a Franchise
Talk to these three people -- who are more likely to tell you 'no' -- before handing over your hard-earned cash for a franchise business.
Franchise Buying Guide
23 Questions to Ask a Franchisor When You Meet Face to Face
Navigate 'discovery day' with this list of questions that will make sure you learn all the essential information you need before you shake hands.
Franchises
How to Vet Franchisors and Predict Your ROI on a Franchise Business
If you pay peanuts, you may get monkeys. Learn where to dig and why so you can outweigh costs with benefits and find the best franchise opportunity for you
Buying a Franchise
Smart Tips for Successfully Navigating the Initial Franchisor-Franchisee Interview
Once you have a few franchises in mind, you'll be talking to a franchise rep from each company. Here's the skinny on how that phone call should go.
Buying a Franchise
Never Buy a Franchise Without Researching These 5 Sources
Once you've narrowed your franchise choices to a few – or a few dozen – it's time to investigate these informational options.
Franchise 500
Which Franchise is Right For You? Follow These Steps
In this excerpt from The Franchisee Handbook, by iFranchise Group CEO Mark Siebert, learn how to narrow the field to boost your chances of success
Starting a Franchise Business
6 Risk Factors You Need to Consider Before Purchasing a Franchise
Don't lay down any cash until you've carefully evaluated the most common risks you might face when buying a franchise.
Franchise
3 Reasons Buying a Franchise Might Be Better Than Starting Your Own Business
If you're thinking about buying a franchise operation, here are three key benefits of buying into franchise opportunities.
Franchises
9 Factors to Consider When Choosing a Franchise Attorney
You need experienced legal counsel when launching your franchise so you can get started on the right foot. These tips will help you choose wisely.
Franchises
The Key to Working Well With Your Franchisees
To create a business relationship that's a win-win for both sides, you must communicate with your franchisees. Follow these tips.
Franchises
3 Unique Ways to Sell Franchises
When it comes to franchise sales, there are several alternative approaches you can take as a new franchisor. Get an inside look at each strategy.
Franchises
The ABCs of Franchise Discovery Days
Find out what you need to do on Discovery Day to determine if you and your potential franchisee are a good match.
Franchises
3 Ways to Qualify Your Franchise Prospects
Use these factors to choose the franchisees who are the best fit for your business.
