Mark Siebert: Page 5

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Bio

Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.

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Latest: Page 5

Franchise

Would a Franchisor Make a Good President?

GOP candidates Mitt Romney and Herman Cain both have franchise-industry experience. Columnist Mark Siebert looks at what a franchisor could bring to the White House.

Franchise

Is My Business Ready to Franchise?

If you're looking to expand, franchising can be ideal -- as long as you've got these six basics covered.

Franchise

How Your Franchisees Can Be Your Best Sales People

If your system is performing, your best marketing reps are your franchisees.

Franchise

How to 'Reverse Engineer' Franchise Success

If you're planning to start a franchise with the aim of selling it one day, you'll need to plan ahead with your end goal in mind. Here's advice that can help get you started.

Franchise

Want to Be the Next Subway? Avoid These Costly Franchisor Mistakes

This advice may save owners looking to franchise their businesses some money and headaches.

Franchise

The Dangers of Do-It-Yourself Franchising

If you want your program to succeed, you'll need some outside help.

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