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Matthew Gonnering

Matthew Gonnering

Guest Writer / CEO of Widen

Matthew Gonnering is the CEO of Widen Enterprises, a Madison, Wisc,-based digital media solutions provider. 

Higher Purpose

Does Your Business Need a Popcorn Manager?

When we hired individuals with developmental disabilities to fill nontraditional work roles, our team learned lessons in understanding and purpose that made us stronger as a company.
Entrepreneur Mindset

Why You Must Embrace the Danger of Adventure to Lead Effectively

To live wondering "what if I had…?" is far more excruciating than any of the perils you'll face in your adventure.
Inspiring Your Team

5 Tips For Killing 'Feardom' to Unleash Your Employees' Brilliance

Are new ideas at your company tolerated only if they work and conform to the boss' viewpoint? Time to recalibrate.
Well-Being

Commit to Employee Well-Being and Your Team Will Grow the Company

The pressure on CEOs to meet short-term goals becomes self defeating when employees are treated as just another cost in the equation.
Executive Performance

The Real Measure of a CEO's Success Can Be Found in an Ancient Greek Word

A general state of being happy, healthy and prosperous should be a boss's ultimate goal.
Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.