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Michael Fisher

Michael Fisher

Guest Writer / President at Yes Lifecycle Marketing

As president of Yes Lifecycle Marketing, Michael Fisher spearheads the continued innovation and leadership of Yes Lifecycle Marketing’s cross-channel marketing and analytics platform, Yesmail360i, award-winning agency services, robust proprietary data and sophisticated database technology management.

Email Marketing

Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?

As email marketing approaches its 40th birthday, here's what marketers can learn about making email communications more relevant and effective