Miriam Muley, CEO of The 85% Niche, helps companies market and sell to women of diverse ethnic backgrounds. She co-founded Multi-Influentials, a joint initiative with the vox collective, to help brands address the untapped business opportunity among all women of color. Muley is also the author of The 85% Niche: The Power of Women of All Colors--Latina, Black, and Asian.
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Establish Trust to Reap Sales
Your nonverbal message is saying more than you think to women of color.
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Introducing the Multi-Influential Women of Color
With control over 85 percent of purchases, they are the comptrollers of the new consumerism
