Mitch Duckler

Managing partner, FullSurge,

Mitch Duckler is a managing partner at FullSurge, a consulting firm specializing in marketing and brand strategy for Fortune 1000 companies. Duckler's upcoming book is The Indispensable Brand.

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Marketing

With Schultz Out, Starbucks Must Consider These 5 Elements of Its Brand Story

The coffee giant could fix its brand following Schultz's exit by taking just five steps.

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