About Mitch Duckler
Mitch Duckler is a managing partner at FullSurge, a consulting firm specializing in marketing and brand strategy for Fortune 1000 companies. Duckler's upcoming book is The Indispensable Brand.
More From Mitch Duckler
Starbucks
With Schultz Out, Starbucks Must Consider These 5 Elements of Its Brand Story
The coffee giant could fix its brand following Schultz's exit by taking just five steps.