Pamella de Leon

Pamella de Leon

Startup Section Editor, Entrepreneur Middle East

More From Pamella de Leon


The Middle East's First Coffee Museum In Dubai

If you're one of those 'treps that craves a caffeine fix every morning, then you'll definitely enjoy this place.

Beatles' Album Cover Designer Sir Peter Blake's Dazzle It App Remixes Art

Create your own artwork with Sir Peter Blake's art.

Five Minutes With Entrepreneur, Colin Thomas, Co-founder, Jim Will Fix It

Launched in 2008, Jim Will Fix It came into being when the founders Daniel Garner and Colin Thomas found the lack of quality property maintenance in the UAE to be extremely frustrating.

Back From The Dead: Selfie App Frontback Says Goodbye And Comes Back Again

It goes to show that every app need a strong selling point to attract and sustain users.

Five Minutes With Entrepreneur Joanna Santillan, Founder and CEO,

After finding it difficult to search for extracurricular activities in the UAE for her children on the Internet, Joanna Santillan decided to fix the problem herself by devising a solution through her startup,

Dubai Releases Designs For 3D Printed Office

You've heard of a 3D printed engine, a 3D printed bionic arm, and hey, even a 3D printed pizza. Well, Dubai is now upping the ante.

Executing The Business Rebrand: The Co-founders Of Freedom Pizza Have Left The Franchise Safety Net

Establishing a franchise brand in the region takes a lot of hard work, but getting out of that comfort zone to launch your own venture demands guts.

Startup mrUsta Offers A MENA-based Platform For Your Service Needs

As a platform that aims to provide an easy way to find service maintenance companies or quality trades people based on customer feedback, mrUsta can be your go-to place in ensuring services.

A Startup To Pamper Your Pets: Dubai Pet Food

The online web shop makes it convenient for pet owners to get the products delivered fast and easy to their doorstep.

Five Minutes With Entrepreneur Omar Al Busaidy, Co-founder, W Gents Salon

"This is a business that we knew that if we had the right location, the right service and at the right price, we could certainly make it big."

A Startup That Delivers Healthy Snacks To You: Goodybox

The snacking landscape for children, as well as adults who like to snack, for the most part, is unhealthy. Goodybox wants to change that.

Five Minutes with Entrepreneur Asma Hilal Lootah, Founder of The Hundred Wellness Center

Fitness and helping others has always been a passion for Emirati entrepreneur Asma Hilal Lootah.

Five Minutes with Entrepreneur Raki Phillips, Co-founder of SugarMoo

SugarMoo comes with a promise that you can order any of its desserts online, have it delivered anywhere in Dubai in 90 minutes or less

A Startup That Lets You Discover New Beauty Products: GlamBox

GlamBox offers subscribers an opportunity to discover new products and to try them before they commit to paying for the full-sized product.

A Startup To Get You Cooking Healthy Meals: Cook-A-Box

With Dubai's busy lifestyle, Cook-a-Box offers residents the convenience of having all their groceries delivered, pre-measured to their doorstep.