Pamella de Leon

Pamella de Leon


Startup Section Editor, Entrepreneur Middle East

Pamella de Leon is the Startup Section Editor at Entrepreneur Middle East. She is keen on the MENA region’s entrepreneurship potential, with a specific interest to support enterprises and individuals creating an impact.

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Follow The Leader: Nicolas Girotto, CEO, Bally

Infusing innovation into a brand that already has 170 years of history in the luxury market may seem like an impossible task to many, but it's one that Nicolas Girotto has skillfully taken on in his stride in his role as the CEO of the Swiss luxury brand, Bally.

Follow The Leader: Karim Awad, Group CEO, EFG Hermes

"If you are not flexible enough in a region like this, it will become more difficult to survive."

UAE-Based Startup Waterwa Dives Into AED1.8 Billion Market With Its Online Water Delivery Platform

Waterwa has a distinct offering that's not quite what you would see every day in the region- the app offers a variety of brands of drinking water and beverages to be delivered at your doorstep with just a few clicks.

Wadih Haddad's Startup, The Box, Is Reinventing The Self-Storage Sector In The Middle East

The entrepreneur's dive into the self-storage industry was driven by his curiosity to bring better solutions to the market.

Startup Spotlight: UAE-Born Immensa Is Tackling A US$165 Billion Untapped Market Opportunity With Its Additive Manufacturing Technologies

The startup's digital platform utilizes additive manufacturing (AM) technologies, better known as 3D printing, to enable organizations reduce the number of spare parts they have to physically store.

Abu Dhabi-Based Startup The Concept Partners With Etihad Airways To Develop IoT-Based Food Tray And Reduce Food Waste In The Aviation Industry

Made from sustainable materials such as recycled cabin waste and plastic bottles, the tray features an IoT chip that will allow Etihad to track food consumption served on board, as well as portions of the meal that left not consumed.

A Family Affair: Paris-Born Mama Shelter Is All Set To Bring Its Unique Offering To The Middle East's Hospitality Landscape

The Paris-born, family-run brand is all set to bring its unique offering to the Middle East's hospitality landscape.

We Got Funded: UAE Healthtech Smileneo Raises US$2 Million Seed Funding

The Smileneo team noticed that 85% of people across the MENA region could benefit from orthodontic treatments, but only less than 1% actually receive them each year.

Saudi Drone Startup Firnas Aero To Cut Down Time And Resources Required To Inspect Airport Runways

KSA entrepreneur Tariq Nasraldeen, founder and Chief Executive Aviator of Firnas Aero, to elevate the drone industry by exploring an untapped avenue- the use of drones on airport runways.

Dubai-Based Lunchbox Startup Citron Eyes Up Asia And Europe Markets As It Raises Pre-Series A Investment From Arzan Venture Capital

The funding is a "sizeable seven-figure dollar" investment, and will be used to further growth and product development.

Digital Solutions Company WaysMaze Is Taking Advantage Of The Digital Transformation Wave That's Sweeping Over MENA

The one-stop shop company provides digital solutions and services ranging from software development, to immersive reality such as virtual and augmented reality (VR/AR), and more.

Cloud Kitchen Platform Kaykroo Debuts Entrepreneur Program To Bring International Restaurant Concepts To The UAE

The UAE-headquartered foodtech company has already secured exclusive partnerships with select establishments from Lebanon and Turkey, giving them a boost to scale their businesses.

Spero Panagakis' BB Social Dining Is Bringing A Sense Of Community To Dubai's F&B Scene

Much like the Arabic word its name is derived from ("habibi"), the restaurant wants to embody harmony and love in its community, which is why BB brands its style of food as "social dining."

UAE-Based Bookends Wants To Make It Easy For You To Buy And Sell Secondhand Books Online

A new startup, Bookends, homegrown in the UAE, offers a digital platform to buy and sell secondhand books, with shipping and delivery available all over the UAE.

One Of A Kind: Italian Coachbuilder ARES Design Brings Automotive Bespoke Experiences To The Middle East

The contemporary coachbuilder has opened its door to an all-new 250 sq. m. showroom located in Dubai, through which it promises customers an immersive brand experience and exceptional customer service.

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