Pamella de Leon

Pamella de Leon

Startup Section Editor, Entrepreneur Middle East

Pamella de Leon is the Startup Section Editor at Entrepreneur Middle East. She is keen on the MENA region’s entrepreneurship potential, with a specific interest to support enterprises and individuals creating an impact.

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Saleh Safran Is Using The Internet Of Things To Power His Qatar-Based Startup, Subol

Safran and his team are behind homegrown startup Subol, an IoT venture that develops and manufactures smart solutions for home safety.

Unlocking Potential: Silicon Valley-Based Manara Bridges The Gap Between The MENA's Talent Pool And Their Dream Jobs

Manara is a social impact edtech startup that runs cohort-based training programs for computer science students and software engineers, and connects them to full-time remote and onsite jobs with top global tech companies such as Meta, Google, Amazon,, Zalando, and many others.

Startup Spotlight: Dubai-Based Podeo Wants To Help Arab Creators With An End-To-End Platform To Start A Podcast

Founded in 2019, Podeo is a podcast platform that enables creators and publishers to record, host, produce and distribute their podcasts on global podcasting directories, including the platform's own application.

Jordan-Based Streetwear Brand Jobedu Gets Acquired By US-Based Web3 Platform Novajax

Jobedu, a Middle East streetwear Arab pop culture lifestyle brand based in Jordan, has been acquired by US-based Web3 platform Novajax for an undisclosed amount.

Qatar-Born Startup Stellic Helps University Students Easily Plan And Manage Their Paths To Graduation

Qatar-born edtech startup Stellic is a fully integrated planning and advising platform to help students seamlessly plan their college journeys.

Startup Spotlight: Tech Platform Hikayati Promotes Inclusive Representation By Producing Personalized Children's Books For The MENA Region

Launched in 2021 by Asif Mugloo, Hikayati is a technology-based publisher that produces physical storybooks in Arabic and English that have been personalized end-to-end for young children.

Strategizing Impact: Dr. Danny Ramadan, Investment Director, Qatar Science & Technology Park

Qatar Science & Technology Park Investment Director Dr. Danny Ramadan is all about the long-term game when it comes to making Qatar a hub for tech innovation.

"We Got Funded!" MENA School Fees App Zenda Raises US$9.4 Million In Seed Funding Round

Zenda, a UAE-based startup aiming to ease how parents in MENA pay school bills with pay-now and pay-later options, has raised US$9.4 million in an oversubscribed seed round.

Dubai-Based Fintech Startup Stake Is On A Mission To Democratize Real Estate

Dubai-based fintech startup Stake offers a simple and accessible approach to investing in real estate properties in the UAE.

Qatar-Born App Turismo Aims To Digitize The MENA Region's Tourism And Hospitality Sector

With a vision to disrupt domestic tourism and hospitality operations in Qatar, Egypt, and the MENA region through digital transformation, Turismo's goal is to offer a seamless and worthwhile experience in the region, for both residents and visitors alike.

Amazon's Paul Misener On Fostering A Winning Company Culture (And How His Trillion-Dollar Enterprise Continues To Learn From Startups)

Paul Misener, Vice President for Global Innovation Policy and Communications at Amazon, describes how his company continues to foster a culture of innovation and entrepreneurial spirit within the enterprise.

Jordan-Based Startup Abwaab Is On A Mission To Change The Way MENA Students Learn Outside The Classroom

Founded in 2019, the edtech platform is the brainchild of Hamdi Tabbaa, Hussein Alsarabi, and Sabri Hakim.

Driven By Purpose: Dubai-Based Veganologie Creates Bags From Recycled Plastic Bottles

Designed for fashionable conscious consumers, Veganologie's first collection consisted of crossbody bags, wallets, and card holders, made using vegan and sustainable materials.

Saudi Digital Billboards Startup Override Paves The Way For Delivering Hyper-Targeted Advertisements

Using online targeting techniques, Override's algorithm can tailor a brand's message for the people that will most likely respond to it, whether they're on the road or stuck in traffic.

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