Rajeev Subramanian

Founder at Shift UX

Rajeev Subramanian is a founder, educator, consultant and speaker. He teaches UX design at Georgetown University in their DMC masters program and has his own company Shift UX that helps career-changers break into the growing field of UX/Product Design.

Latest

Growing a Business

You Need to Incorporate This Overlooked Concept to Supercharge Your Business

When putting this one thing into your business strategy, it can be a competitive advantage to help redefine your brand's positioning. Here's how to do it.

Marketing

If You Really Want to Understand Customer Needs, Avoid Surveys

Most surveys provide little value to understanding customers and can lead you down the wrong path for your business with a false sense of security. Here's what to do instead, and how to use surveys properly if you absolutely have to.

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