Rajeev Subramanian

Entrepreneur Leadership Network Contributor
Founder at Shift UX

Rajeev Subramanian is a founder, educator, consultant and speaker. He teaches UX design at Georgetown University in their DMC masters program and has his own company Shift UX that helps career-changers break into the growing field of UX/Product Design.

https://www.shiftux.co

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If You Really Want to Understand Customer Needs, Avoid Surveys

Most surveys provide little value to understanding customers and can lead you down the wrong path for your business with a false sense of security. Here's what to do instead, and how to use surveys properly if you absolutely have to.

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