Rashid Al Ghurair

Rashid Al Ghurair

Founder and CEO, CAFU

About Rashid Al Ghurair

Rashid Al Ghurair is the founder and CEO of CAFU, the MENA region’s first on-demand car service designed around the needs of the consumer, transforming the way a car is run and operated.

More From Rashid Al Ghurair

Business Connect

The Art Of Convenience In Motion

It is important for the business community to follow closely the sentiment of the consumer, ensuring a consistent level of deep understanding of what consumers want and value most, in order to continue to be a competitive provider in the marketplace.
Business Connect

Three Guiding Principles For Businesses To Emerge Strongly In The Post COVID-19 World

In our new world post COVID-19, businesses need to review how they operate, adjust to the relevance of our changing world, and ultimately design in a more responsive service to the consumer to make life better.