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Robert L. Shook and Barry Farber

Robert L. Shook and Barry Farber are the co-authors of Success Secrets of Sales Superstars (Entrepreneur Press, 2013).

Marketing

Why Teamwork Should Be Your No. 1 Sales Tool

Having your sales team and customers work together is important to your selling strategy. Here's how one company did this successfully.
Marketing

Why You Should Never Prejudge a Sales Prospect

As every experienced salesperson knows, you should never predetermine who will be a big sale and who won't. If you do, you just might miss out on the biggest sale of your career.
Marketing

Keeping Your Customers Satisfied -- It's All in the Details

One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.