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Ryan Sorley

Ryan Sorley

Guest Writer / Win-Loss Program Expert
Ryan is the founder of DoubleCheck Research, a Boston-based win-loss analysis firm focused on helping solution providers improve their win rates by turning buyer insights into competitive advantage. 

More From Ryan Sorley

Sales Strategies

You Lost a Deal: Here is the Secret to Not Losing the Next One

Sellers have an incredible opportunity to learn from their losses by asking their buyers a series of simple questions, in an authentic manner, during the post-mortem process