Building a Business
The Importance of Entrepreneurs Building Their Personal Brand
Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
Sabrina Horn is the founder, president and CEO of the Horn Group, inc, a digital-communications agency that combines public relations, social and interactive services to help companies in the technology, digital media and consumer markets.
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More From Sabrina Horn
Marketing
The Best Way to Market a Niche Company
To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
Business Operations & Logistics
Want to Start a PR Firm? Focus on These 4 Things First.
Expert Sabrina Horn talks about the importance of gaining customers, keeping them happy and having proper procedures in place during the first few years of launching a PR firm.
Business Accounting
5 Secrets to Talking to the Media (And Not Sounding Like a Fool)
Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
