Sawsan Ghanem is the Managing Director of Active (Digital. Marketing. Communications.). With 15 years of experience in result-oriented public relations and marketing consultancy in with a focus on PR strategy, regional media campaigns, crisis management, media training and more, Ghanem has extensive expertise across several industries in the Middle East.
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2016 will bring a lot of changes to the world of communication, and it will be the turning point for trends that used to be relevant in the past.