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Sayantan is a Director at Gramener, a data science and analytics company that helps organizations identify insights and convert them into compelling stories. With over 14+ years of experience across B2B SaaS-based companies, Venture Capital, Higher Ed, and the Music Industry, Sayantan helps teams with their GTM strategies, Product-market fit, and Demand Generation activities. In his previous stint, he fulfilled two titles; Vice President of Marketing, North America for a US-based ERP/CRM/SIS/AI company, and Partner at a Chicago-based Venture Capital firm focused on tech investments.
Being the great-grandson of Bipin Chandra Pal, who was one of the freedom fighters of India and the 'Father of Revolutionary Thoughts', Sayantan believes in supporting entrepreneurial ideas that are solving real problems in the society. Beyond his corporate life, Sayantan is a professional guitarist and is best known for his work as a session guitarist for the superhit movie Rang De Basanti where he worked for A. R. Rahman back in 2005. During his leisure, he teaches music at his studio, speaks at events and summits, and loves traveling.
There is no magical fix or certain path to creating a true sense of alignment between sales and marketing departments, and it requires consistent effort and dedication
While having more data can help to paint a more accurate picture, there does come the point in which even infinite amounts of data do not improve your data's accuracy
Business intelligence and predictive analytics are the closest measures we have to a crystal ball that shows us how well new strategies and campaigns will perform
Make the most of the time by understanding about consumer behaviors at the moment
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