About Seth Godin
Seth Godin is the author of 18 books. He’s also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo. In 2018, he was inducted into the Marketing Hall of Fame. His latest book is This Is Marketing (November 2018).
More From Seth Godin
Small Business Heroes
The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It
How many people would reach out and wonder (or complain) if you didn't send out that next email blast?
Growth Strategies
Seth Godin on the Evolution of the Office
Now that the office has gone mobile, there are some things we won't miss at all.