Managing Partner at LFPR
An avid PR strategist, Shana Starr has had the opportunity to own and create two successful PR companies, LFPR (established 2008) and RMS (established 2003). She has an extensive background creating successful media campaigns working across all types of industries.
Look to swimmer Ryan Lochte, for instance, for a lesson about fabricating the truth.
Consider what is happening now, what it means to your business peers and why is it interesting to an editor.
Creativity is fundamental in PR, but that's far easier said than done.
Three tips on maintaining and strengthening business relationships
You can't establish your expertise by telling people what they already know.
If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.