Tina Wells

Tina Wells, CEO and founder of Buzz Marketing Group, earned her B.A. in Communication Arts graduating with honors from Hood College in 2002. Currently a Wharton School of Business student for marketing management, Tina continues to create innovative marketing strategies for numerous clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. Tina has worked with clients including: Dell, Girl Scouts of the USA, Maidenform, SonyBMG, PBS, P+G, Sesame Workshop, and American Eagle Outfitters. Tina’s long list of honors include Essence’s 40 Under 40, Billboard’s 30 Under 30, and Inc’s 30 Under 30, just to name a few. She is the author of the tween series Mackenzie Blue, published by HarperCollins Children’s Books, and the youth marketing handbook Chasing Youth Culture And Getting It Right.

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Marketing

Keys To Brand Building: Innovation, Integration & Identity

In the process of SMEs' development, failure, and perseverance, it is an undeniable fact that branding has become a large component in their success.

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