About Vineet Arya
Vineet Arya has over 20+ years of experience in communications, brand building and 360 degrees marketing. He has worked with some of the most-sought-after MNCs, including AMD, SanDisk , Tata Power Solar at senior marketing positions. During his career span of 2 decades he has managed entire marketing bouquet right from brand building and PR to ATL, BTL and Digital marketing.
More From Vineet Arya
Gig Economy
Why Gig is Rocking the World?
People are kicking full-time jobs and embracing gig because they hate being handcuffed by office rules or spending fixed hours in glass enclosures
Green consumerism
How Should Businesses Tap Into Growing Green Consumerism?
Efforts must be made to remove the distrust that consumers have about the genuineness of green products and also their quality
Digital Marketing
How Can Companies Set up Their Offshore Digital Marketing Delivery Team
The huge cost advantage that India offers over the US and other Western economies for comparable world-class services should in itself make outsourcing a winning proposition
Marketing
How to Infuse Empathy in Your Marketing?
The latest buzzword in marketing is empathy. Many companies are successfully utilizing the power of empathy to push their brand to the next level
Growth Strategies
How Can an Entrepreneur Enter a Saturated Market?
This is how an entrepreneur can identify the negative stereotypes that exist in the industry and place his product as an alternative to the problem to penetrate a saturated market
Generation Z Marketing
How Not to Lose Attention of Gen Z in the 8 Seconds that You Have?
By the end of 2019, one in every three humans on planet earth will be a Gen Z'er to coin a phrase, a whopping 472 million of them will be in just one nation: India
Marketing
Here's How Can You Use Emotions to Market Your Product
Every major brand whether it be De Beers with - A diamond is forever, Surf - Daag Acche Hai or Fortune Ghar Ka Khana uses emotions in its marketing campaign to connect with their audience
Success Strategies
Where Lies the Seed of Achievement - Well it's Desire!
In today's world, the success of a person is measured through the riches he has accumulated over a period of time, the first step towards riches is an innate desire to succeed
Business
Where Lies The Seed of Achievement? Well its Desire
Desires of achieving success in any venture with a state of mind that becomes an obsession will definitely bring in the results
Startup Basics
Fly High on Low Fuel, Outsource Your Liabilities
A start-up needs a top marketing talent that can drive its growth at a scorching pace without burning down cash