Yaniv Masjedi

Yaniv Masjedi

CMO at Nextiva
Yaniv Masjedi is chief marketing officer at Nextiva, a leading provider of cloud-based unified communication solutions, headquartered in Scottsdale, Ariz. He manages the firm's marketing and branding efforts and initiates programs related to brand management, demand generation, advertising, marketing communications and thought leadership.
The Birth of the Star Speakerphone
Technology

The Birth of the Star Speakerphone

Polycom's co-founder reflects on the early days and offers advice.
How to Start a Charitable-Giving Program at Your Company
Corporate Social Responsibility

How to Start a Charitable-Giving Program at Your Company

How one company, using social media, raised nearly $13,000 for a local hospital.
4 Ways to Maximize Facebook for Your Business
Marketing Bootcamp

4 Ways to Maximize Facebook for Your Business

Use Mark Zuckerberg's site to engage with your customers. Just be sure to skip any hard sell.
Try Out This Productivity Tip That Worked Wonders for Me
Productivity

Try Out This Productivity Tip That Worked Wonders for Me

This practice of breaking up your day allowed me and my team to get more done.
Why Perks Don't Make a Company Culture
Company Culture

Why Perks Don't Make a Company Culture

Snack bars and ping-pong really aren't the keys to creating a positive workplace atmosphere -- despite what you might have heard.