Yelena Gaufman

Yelena Gaufman

Head of Strategic Department, Fold7
Yelena Gaufman heads up the strategic department at Fold7, an independent advertising agency in London. Originally from New York City, Gaufman joined Havas Worldwide London as its global planning director, before joining Fold7, in 2016. She is fascinated by the intersection of business, society and technology, and in particular the changing dynamics of our online lives. Her strategic expertise spans FMCG, luxury goods, health and beauty and retail, among others.
Marketers: Take a Pin to That 'Filter Bubble'
Online Marketing

Marketers: Take a Pin to That 'Filter Bubble'

Give the people you're targeting what they want -- even if they don't know yet what that is.
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.