Get All Access for $5/mo

Americans Making More Than $100,000 a Year Are 'Getting Into Trouble' With This Popular Personal Finance Habit "Buy Now, Pay Later" (BNPL) is gaining steam.

By Amanda Breen

Key Takeaways

  • BNPL options offered by companies such as Affirm, Afterpay and Klarna allow for purchases to be paid in installments.
  • A study found that nearly 46% of high-income consumers — those earning over $100,000 a year — use BNPL plans.

As the holiday season winds down, many American consumers are turning to Buy Now, Pay Later (BNPL) options to alleviate the pressure of gift-giving amidst increasing credit card debts and surging inflation.

BNPL options offered by companies such as Affirm, Afterpay and Klarna allow for purchases to be paid in installments, often in six-week interest-free payments — but it's not without drawbacks, especially for users who overextend their budgets, Fox Business reported.

Related: Retailers Are Going to Shatter Discount Records This Holiday Season — But You'll Have to Shop the Right Way to Cash In

Americans are saddled with a record-breaking $1 trillion in credit card debt, per CNBC.

And point-of-sale lenders are cashing in: Affirm shares have spiked more than 400% this year, outpacing all U.S. tech companies worth $5 billion or more, NBC New York reported.

Ted Rossman, a senior industry analyst at Bankrate.com, told Fox that BNPL is a form of debt with inherent risks, including potential interest rates as high as 30% APR. "Sometimes I hear of people getting into trouble with BNPL plans because they trick themselves into thinking they're spending less than they really are," he said, noting that the plans can also complicate returns and refunds.

However, it's not millennials, Gen Z or low-income consumers who are most likely to use these plans, according to a PYMNTS Intelligence research study.

The study found that nearly 46% of high-income consumers — defined as those making more than $100,000 annually — have used store card installment plans in the last 12 months before being surveyed, on average using the plans twice during that period.

Related: PayPal Co-Founder's Newest Startup Raises $100 Million to Reinvent Credit

All consumers should read the fine print of BNPL services carefully, understanding the length of the loan and interest rate, Rossman told Fox.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.

Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Money & Finance

Day Traders Often Ignore This One Topic At Their Peril

Boring things — like taxes — can sometimes be highly profitable.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.