Resume Marketing Pitch your product the same way you would pitch yourself on a resume.
Think back to the last time you wrote up a resume (or evaluatedone). The good resumes stress benefits to the hiring firm. Thecandidates emphasize how hiring them will benefit the company."This job may be nice for me, but think how great if will befor you if I'm hired!"
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales